About the Role We are seeking a dynamic and results-driven Senior Sales and Marketing Executive to lead business development and marketing operations for our cables division . The ideal candidate will have a strong background in electrical, instrumentation, or power cables , and a proven ability to build and maintain long-term customer relationships across industrial and infrastructure sectors. Key Responsibilities Develop and execute sales strategies to achieve revenue and market share targets. Identify new business opportunities in industrial, construction, and infrastructure sectors. Manage key accounts and maintain strong customer relationships. Prepare quotations, technical presentations, and competitive proposals. Coordinate with the technical and production teams to ensure timely delivery and customer satisfaction. Conduct market analysis to identify trends, pricing, and competitor activities. Develop and implement marketing campaigns, exhibitions, and promotional activities. Re
