Key Responsibilities: 1. Executive Assistance Manage calendar, appointments, and travel arrangements for senior management. Draft, review, and manage correspondence, reports, and presentations. Coordinate meetings, prepare agendas, and follow up on action points. Handle confidential documents and maintain discretion at all times. Liaise with internal teams and external stakeholders on behalf of management. 2. CRM (Customer Relationship Management) Maintain and update customer database in CRM software. Monitor customer interactions and ensure timely follow-ups. Assist in developing loyalty programs, special campaigns, and personalized communication. Generate CRM reports on customer engagement, repeat purchases, and sales performance. Ensure prompt resolution of client queries, complaints, and service issues. 3. Coordination & Communication Act as a bridge between management, sales, and customer service teams. Support marketing initiatives by coordinating with the CRM database for campai