Job Summary: The CRM Executive/Manager is responsible for managing and analyzing customer interactions and data throughout the customer lifecycle. The goal is to improve business relationships, customer retention, and drive sales growth by leveraging CRM tools and strategies. Key Responsibilities: Manage the CRM platform (e.g., Salesforce, Zoho, HubSpot, etc.), ensuring data accuracy and completeness. Develop and execute CRM campaigns for lead generation, customer retention, and engagement. Analyze customer data and behavior to identify trends and opportunities. Segment customer data for targeted communication and offers. Collaborate with marketing, sales, and customer support teams to streamline customer journey mapping. Monitor and report on the effectiveness of CRM strategies and campaigns. Ensure compliance with data privacy regulations (e.g., GDPR). Implement loyalty programs and other initiatives to increase customer lifetime value. Handle customer feedback and contribute to impr
